GS New Media is developing a virtual world for The Saddle Club, an Australian/Canadian copro series based on the bestselling books by Bonnie Bryant that currently airs on Discovery Kids and educaster TVO.

Shemi Levi, CEO and cofounder of GS New Media, says the plan is to "create a truly unique 3D world that will connect with millions of young fans of The Saddle Club TV series and horse lovers everywhere." The Saddle Club Virtual World prototype is expected to launch in September, with the full site launching in early 2009.

The Saddle Club is the world's most popular book and television series targeting girls and boys who love horses. The live-action series is a coproduction by Crawford Productions in Australia and Protocol Entertainment in Toronto, and is heading into its third season (26 x 30) this fall.

From KidScreen Daily