Showcase will launch a new logo and on-air look with its fall programming on Monday, promoting the move with a national marketing campaign.

Targeting the 25-to-54 new and current viewer demo -- primarily in Toronto, Ottawa, Vancouver, London and Kitchener -- the campaign will introduce the new look and schedule via multimedia elements over the next four weeks, with the logo as the focal point.

The online element at showcase.ca will see more full-episode streaming of the channel's dramas, as well as behind-the-scenes footage and exclusive webisodes of Showcase originals.

"With this new branding we are cementing Showcase's position as a powerhouse of dramatic content," said marketing VP Muriel Solomon in a recent release.

From Media in Canada